The Chief Executive Officer (CEO) of Volkswagen Ghana, Jerffery Oppong Perprah, has called for a significant policy shift, advocating for a 35percent reduction in import duties on vehicles aged one to five years.
He emphasized that, this change would not only enhance Volkswagen’s market share, but also create job opportunities for young Ghanaians.
“We are advocating for a 35% reduction in import duties on vehicles aged between one to five years. We are confident that if we can implement this policy, it will not only boost our market share but also create well-paying jobs for young men and women in our communities.” He stated.
Mr Perprah, highlighted that many competing brands in the automotive sector, fall within this category, and a reduction in import duties would stimulate market growth and increase sales volume
He made these assertions at the official launch of the latest model of the Amarok pickup truck assembled by Volkswagen Ghana in Accra.
The Amarock is not just tough, but smart and promises to elevate the driving experience for Ghanaian customers with its sleek design and advanced technology suitable for Ghanaian families.
The new Amarok, available in multiple equipment lines to cater for a range of applications, has four-cylinder engines with 6-speed manual transmission and 10-speed automatic transmission producing 125kW to 154kW of power.
In addition to standard features, the Amarock also comes standard with black-painted 18-inch Amadora alloy wheels, including IQ. Light LED headlights, LED rear combination lamps, adaptive cruise control, area view360°camera, rear cross-traffic alert, Harmon Kardon sound system, discover media navigation system and cricket leather seats, as well as rubber floor mats.
This new vehicle, distinguished by its cutting-edge features and advanced technology, represents a significant step in Volkswagen’s commitment to local assembly and adapting to the unique demands of the Ghanaian market.
Speaking to the media after the launch, Mr Peprah, who also serves as the President of the Auto Assembling Association and the Vice President of the Automotive Manufacturing Association in West Africa, highlighted the vehicle’s impressive specifications.
“The new Amarok is based on a combination of four rigorous brands, boasting a 10-speed transmission designed specifically for a pickup. Its high rating and capabilities make it ideal for our diverse terrain,” he stated.
He emphasized the strategic timing of Amarok’s introduction, explaining that the decision came after a thorough market analysis. “We are confident that the Amarok will thrive in Ghana, especially in industries like construction and mining, where its durability and capacity to operate in rugged environments are paramount.” He noted.
The CEO also pointed out that this latest model is a significant upgrade from its predecessor, making it a direct competitor to established models like the Toyota Hilux.
Mr Peprah, also pointed out that the local assembly of the Amarok in Ghana is part of Volkswagen’s broader initiative to enhance the automotive manufacturing landscape in the country.
He added that since the implementation of local assembly policies in 2020, Volkswagen’s capacity has expanded significantly.
“We started with about four to six assembled vehicles, and now we are looking at assembling between seven to nine models. This reflects a positive trend in the market.” He remarked.
While acknowledging the financial challenges faced by many consumers, Mr. Peprah expressed optimism about the growth potential for locally assembled vehicles noting that a competitive pricing strategy will make the Amarok accessible while also emphasizing the quality of the engine, tailored to suit local fuel standards.
Looking to the future, the Volkswagen Ghana CEO highlighted ongoing discussions with the Ghanaian government regarding the automotive industry. Key issues include the need for reduced import duties on vehicles and the potential for a ban on used cars, which he believes would stimulate demand for new models.
“If we can implement these policies effectively, we will not only increase our market share but also create jobs for young people within our communities.” Mr Peprah asserted.
