Year of Return: SAMSAL unveils all-access Discovery Wrist Band


Ghanaian design agency, SAMSAL company limited has launched Discovery Wrist Band, an innovative solution offering its customers peace of mind, convenience, and ease when it comes to, navigating the extensive line up of highly sought-after events and experiences scheduled to take place in Ghana’s capital Accra between 20th November 2019 and 10th January 2020.

Ghana has enjoyed much deserved global media attention following President Akufo-Addo’s 2018 pronouncement that 2019 would mark 400 years.

Africa’s oldest democracy, Ghana’s leadership, business fraternity, culture, heritage, and diaspora community recognize the importance of creating platforms for Africans, both on and off the continent, to reconnect with the land of their ancestors and African roots.

In response to the expected volume of visitors to arrive in Ghana this year, as well as, several local audiences/stakeholders who have hosted and welcomed visitors under the ‘Year of Return’ campaign banner, founders of SAMSAL present the Discovery Wrist Band – an aesthetically beautiful memento with highly functional benefits.

The wrist band offers its customers exclusivity; premium access, peace of mind, convenience and sense of community while in Ghana. For local Ghanaians, it is an opportunity to enjoy multiple pre-packaged lifestyle experience right on home ground. The Discovery Wrist Band is an all in one, integrated pass to unlocking Ghana’s vibrant culture, heritage, music, fashion, and lifestyle events this December.

Benefits include; Tourism packages, Accommodation discounts, food discounts, car service and rental discounts, travel discounts, mobile sim (data & airtime), health insurance, a secure prepaid payment (Mastercard) card, priority pass as well as, bespoke concierge services for locating the best shopping grooming services in the city.

Co-founder of SAMSAL, Mr. Salman Ali adds, ‘’by purchasing the Discovery Wrist Band presented in a luxuriously designed box, our all-inclusive brand offers adventure seekers guaranteed access to multiple events, fast track access without the frustration of waiting in long lines. Our warm hospitality team and hostesses await all Discovery Wrist Band customers at our VIP lounges’’.

“By making a once-off online purchase, Discovery Wrist Band customers not only make significant savings they safe-guard hassle-free access to Afronation, Afrochella, Detty Rave, Polo Beach Club, X in the woods, V for Vanity art show, SLOL Mind, 11:59 Woods party, Butterfly, Accra art week, Sundaze, X in the Skies, Cote Royale in Sandbox, Tribal jungle party, Kokrobite beach party, Afro-train and Rosé Brunch Party taking place in Accra this December. Just visit for event dates and Discovery Wrist Band pre-orders.”

On his part, Mr. Samson Adu, a co-founder said: ‘as a team, we saw this as an opportunity to showcase Ghanaian ingenuity, creativity, and spirit of collaboration. Our small agency made up young visionaries, talented digital experts, strategists, marketers, and business development professionals firmly believe in the potential Africa and Africans have when we collaborate, when we gather to not only have fun but also, we remember who we are, where we come from, sharing our gifts and talents to the benefit of Africans on and off the Continent’’.

“In this Year of Return, the Ghana Tourism Authority are excited about this initiative to give travelers and tourists to Ghana, the convenience and peace of mind to connect with family and friends. It will afford patrons premium access to several exciting events and activities. December 2019 promises to be exciting as we bring the curtains down on the eventful year and look beyond the return” said CEO of Ghana Tourism Authority, Mr. Akwasi Agyeman.

The Discovery Wrist Band is supported by major private and public sector brands. Our partners include: Stanbic Bank, Glico Healthcare, Glo, Ghana Tourism Authority, The Year of Return, Vine Lounge, Jumia Foods, Akwaaba Travel, Content, Events & Equipment; Central Hotel and Africa Roots Travel.”


Source: SAMSAL


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