VLISCO Intensifies Women’s Month ‘Live The Dream’ Campaign

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International Women’s Day, on March 8, celebrates women around the world. The success of Vlisco Women’s Month in previous years motivated the brand to continue the celebration of inspiring women of West and Central Africa during the whole month of March.
This year’s theme is LIVE THE DREAM, a tribute to women who have the courage to turn their dreams into reality, despite the challenges they face in their daily lives.

Barbara Kanam, Vlisco Women’s Month’s campaign face
The face of this year’s campaign is award-winning Congolese singer-songwriter Barbara Kanam, who had the conviction to turn her passion for music into a career as one of Africa’s most popular singers, despite her parents having other plans for her.

Vlisco Women’s Month Award

The Vlisco Women’s Month Award, which is part of the celebrations, honours the outstanding achievements of West and Central African women by identifying and rewarding those who inspire others to realise their dreams. Vlisco has nominated three women in Ghana for the Vlisco Women’s Month Award 2015.

Chosen by public vote, the winner, who becomes a Vliscobrand ambassador for 2015, will be revealed during the Vlisco Women’s Month Award Nighton the 11th April. The public can find out more about the nominees and follow their activities at dream.vlisco.com. For a chance to win incredible prizes, they can vote for their favourite nominee online, by SMSor in-store.

The nominees for Vlisco Women’s Month 2015 in Ghana are:

Valerie Labi-Okudzeto
From an early age, Valerie Labi-Okudzeto, was always actively seeking opportunities that allowed her to innovate and create positive change. Today, she is the CEO of Clean Team Ghana, dedicated to improving sanitation services in Ghana. Her aim is revolutionise how waste is removed from households and furthermore catalyse innovation and commercialisation of municipal waste.

Vlisco nominated her because she is a young woman who has been making a difference from an early age. She is determined to use her business expertise in ways that will benefit the people of Ghana and to tackle a very important issue affecting Africa – sanitation. Her story is an inspiration to all especially the young people of Ghana.

Elizabeth Akua-Nyarko Patterson

Elizabeth Akua-Nyarko Patterson is the founder and executive director of the Girls Education Initiative of Ghana, a foundation that provides academic and financial support for girls including applicants with special needs.

Her personal experience of acquiring a physical disability after a traumatic brain injury combined with academic research into this area compelled her to start the foundation and ensure that at least 10% of students admitted had a special need.

Vlisco nominated her because we were touched by Elizabeth’s story. The fact that despite all that had happened in her life she has proven that disability is not inability. She has strong values and a big dream of ensuring all girls and women have equal footing in Ghana and across the globe. Her story will inspire many women in Ghana

Kokui Selormey
KokuiSelormey is the award winning co-host of a leading TV breakfast show and a classical singer. Her vocal talent has taken her to concert venues across the United States and Ghana with a repertoire ranging from classical music to traditional melodies.
She uses her talents to help raise funds for many charitable causes and is an advisor to a non-governmental organization that supports the survival of children in Ghana.

Vlisco nominated her because KokuiSelormey is a leading Television and Radio personality in Ghana who inspires many young women who want to follow in her footsteps. She also helps to educate Ghanaians on the beauty of classical music through her musical talent. She is very stylish and serves as an inspiration to most Ghanaian women.

Vlisco Fashion Fund

Another important aspect of the Vlisco Women’s Month campaign is the Vlisco Fashion Fund, which supports upcoming fashion designers and tailors in West and Central Africa to live their dream. Novice fashion designers and tailors are encouraged to pitch their business plan before March 15, for the chance of winning master couture classes, a start-up fashion business package and funding.

Only complete plans pitched via dream.vlisco.com/fashionfundbefore 15 March 2015 have a chance to win.Finalists are invited for an interview at the Vlisco office in Ghanato present their plan, share their fashion ambition and show their skills.

With its strict selection procedure, Vlisco is able to scout the true fashion talents of Ghana and support them in realising their fashion dream. The winner of the Fashion Fund Award will be announced at the Vlisco Women’s Month Award Night on the 11th April 2015.

New this year: there will be 1 winner in every country where the Vlisco Women’s Month campaign runs (Democratic Republic of Congo, Togo, Benin, Ivory Coast, Ghana and Nigeria). This is because Vlisco wants to encourage fashion talents in all of its core markets.

The Vlisco Women’s Month celebrations
Various Vlisco Women’s Month activities will takeplace during the whole month of March, with special offers at participating boutiques and various themed events.

The Vlisco Women’s Month nominees will join several activities in Ghana to empower women in the areas of business, education and health. At these events, they will share their success stories to encourage other women to face their own challenges and realise their dreams.

Vlisco, a story as unique as our fabrics
Our heritage is quite unlike any other. Since 1846, we’ve created unique textiles influencing the fashion landscape in West and Central Africa.

Ever since Vlisco’s inception over 160 years ago, there’s been an unbroken bond between our fabrics and the African women they adorned. For countless generations, true beauty and wisdom have been passed down from mother to daughter. Knowledge about heritage, culture, traditions and their love of original Wax Hollandais.

This bond between women and Vlisco has continued to deepen over the last century and Vlisco is now woven into the very fabric of African culture. A bond that is sure to endure for centuries to come.

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