….. First Lady Entreats Beauticians & Fashion Designers
The First Lady, Lordina Mahama, has entreated those in the beauty and fashion industry, to upgrade themselves on daily basis, considering the constant change in trends.
This she indicated, could be done through training programmes, distance learning platforms, and online tutorials, as well as engaging in more casual courses available for free via YouTube. The First lady, believes this will not only enable them to update their skills, but also to acquire new ones.
She made the call, when on behalf of the Lordina Foundation, she presented assorted working tools to Beauticians, Taylors and Barbers associations in the Northern Region to enable them establish their own businesses and contribute meaningfully to the socio economic development of the country.
Alhaji Yusef Dauda, Regional Chairman of the Ghana National Traders and Dressmakers Association, Ms. Hajara Bawa, President of Northern Regional Ghana Hairdressers and Beauticians Association, Mr. Suleiman Ahmed, Regional President of Barbers Association, and Ms. Eunice Agbeka, Regional President of the Ghana Progressive Hairdressers Association, received the items on behalf of their members.
The aim was to assist them expand their businesses and improve upon their income-earning capacity as providing skills and vocational training, to create opportunities for girls and women was one of the important modules of the Lordina Foundation.
The First lady asserted that “Fashion had become a part of daily lives as everybody want to look beautiful, most especially, the women besides the beauty and fashion industry was growing each passing day with new trends coming up”.
Mrs. Mahama, said the new trend for small and medium enterprises was to offer one-stop services, as businesses offering a wide range of services, under one roof, usually had a huge advantage, over those who offer only one or two types of services.
“While you can specialize on one main area; giving your clients the convenience of a one-stop beauty shop, can set your business apart from your competitors,” she said.
Presenting the items at a colourful ceremony in Tamale, the First Lady, said in today’s global world and with the nation’s desire to develop, the importance of skilled labour, such as theirs could, not be over emphasized.
She said, it was for this reason that the government continues to transform and diversify the economy, to provide enormous opportunities, for young people with technical and vocational training.
The items presented included sewing machines, embroidery machines, over lock machines, hand dryers, hairdryers as well as sterilisers are aimed at assisting the artisans to expand their businesses and improve their income -earning capacity.
She said under her Foundation, similar distribution of items had taken her team to a number of regions and districts all over the country to assist the recipients as a means of complementing the efforts of governments
“Today, we are here in Tamale, to touch the lives of the artisans, and proprietors of the Tailors, Beauticians and Barbers associations and to support our brothers and sisters, to realise their full potentials”, she said.
She described the Northern Region as her home since she spent most of her childhood, adolescent and early womanhood years there though she comes from the Brong- Ahafo Region, saying: “It is therefore important that I also give back to you some of the blessings my husband and I have received from this region.”
Mrs. Mahama said government also considers the development of key infrastructure, critical to the social and economic advancement of our people and that was why only recently, the President was in the north to inspect important projects on his “accounting to the people tour”.
The heavy investment in infrastructure, as evidenced in the roads, education, health, water, and electricity sectors, are meant to open up the region for investments, which not only boost the local economy, but also fast-track over-all development in the region, she said.
She, however, said since government alone could not realize that vision without the support of charitable institutions and other stakeholders, the Lordina Foundation has adopted as one of its important module the provision of skills and vocational training, to create opportunities for girls and women.
“At programmes such as this, we present trainees with tools of their trade, including sewing machines, hair dryers, over-lock machines, designing machines, and many other equipment, with which they can begin life as small entrepreneurs” the First Lady said.
The First Lady advised the artisans to learn to come together, as joint businesses, so they could offer a full range of services, which would make them impact bigger and be able to exploit all the opportunities available to them.
She also expressed appreciation to the Embassy of China, the First Lady of Turkey, and numerous other sponsors for assisting the Lordina Foundation to make the donation of valuable items to citizens possible.
They expressed their appreciation to the First Lady for the gesture and assured that, the item would be put to good use to benefit the town and its environs.