By Etsey Atisu
A new set of customized products from distributors of Maracuja drinks in Ghana, TT Brothers, called ‘UNCLE T’ will soon hit the Ghanaian market.
This, according to Mr. Isaac Tetteh, Managing Director of TT Brothers is part of efforts by the company to introduce its own brand labels unto the Ghanaian market for its customers, fulfilling a 30 year old dream to satisfy its Ghanaian market.
This will mark the beginning of the introduction of some six fully registered and customized new products under the company to be distributed across the country.
Speaking with this reporter recently, Mr. Isaac Tetteh indicated expects from Spain, Switzerland, and Germany have been contacted to help develop the new product, ‘Uncle T’.
He added the first of these brands called ‘Uncle T’ Wine should be outdoored soon, boosting the company’s aim at improving on its brand and products.
The new brands will include pebble-groundnut coated with chocolate, red wine, an energy drink with mint and lemon, sparkling non-alcoholic red grape wine, 100% pineapple juice, and Sangria Mix with Spanish Red wine & Natural Fruit Extracts 7.5% Alc.
He noted all the new products are naturally manufactured to eliminate or substitute caffeine made products in the country.
According to Mr. Tetteh, four samples of the new product label have already gone through all the necessary Ghana Standard Authority stages and regulations and currently undergoing the next stages at the Food and Drugs Board.
The company is thereby calling for interested distributors from other local and international countries into the business to purchase the products especially to the European Markets.
With about 150 workers, the company also has instituted plans to begin its own production in Ghana by 2017.
Meanwhile, other products such as biscuits and branded t-shirts have been announced to be added to the new product label soon.