By Gifty Arthur
One of the continent’s fastest growing communications and reputation management firm, Strategic Communications Africa, popularly known as Stratcomm Africa, has launched it’s 20th anniversary programme last Tuesday in Accra.
The year-long celebration is themed “Our story, your story… a vision pursued”, tells a story of Stratcomm Africa and encourages other individuals, organizations and countries to pursue their vision and not to give up.
Several of the invitees, clients and distinguished personalities who spoke at the launch commended the organization for how far it had come, noting most especially, the excellence with which it delivers it work to its many clients across the country.
For instance, Gender Children and Social Protection Minister, Nana Oye Lithur, noted that “I see that responsiveness to the needs of clients features in what is being commended.
“A company whose business depends on service to clients can only survive if priority is given to the needs of the clients. Sadly, we sometimes find some staff taking clients for granted. This can only create negative perceptions among clients.
The astute human rights lawyer, who made the comments whilst presenting two awards to some staff of the organization, commended Stratcomm Africa for its success story and acknowledging its employees, said “there is no doubt that rewarding excellent performance by members of staff of any organization provides a good incentive to other staff to emulate those whose performance has merited these awards”.
The Board Chairman of Stratcomm African, Prof. S. K. Adjepong, said the company had had a wide range of clients and that its versatility in dealing with issues from many sectors and ability to blend science and art of Communications, have been well-known, promising “our high professional standards will continue to be placed at the disposal of all our clients in the years ahead”.
He said, 20 years celebration of Stratcomm Africa was an occasion for sharing many stories of entrepreneurship from which younger generations of Ghanaians could benefit from.
The chairperson for the well attended programme, Ledile Rachel Bambo of the South African High Commission, said “every element in the full name of the company is worth celebrating”.
In a few words to describe the CEO, Madam Bambo noted “she had an idea; she nurtured the idea and gave it practical expression through forming this corporate body, which today provides employment for more than fifty people”
This is in the best tradition of African womanhood and is worthy of emulation, not only by women but also by the men.
She said, “We are celebrating today a company that is a pacesetter in its field on our continent. I am here to encourage Stratcomm Africa to continue to lead the way, just as Ghana has done, thanks to President Nkrumah”
Through the work of Stratcomm Africa, we are reminded of the importance of communication in ensuring social harmony, national development and international understanding, as well as business success, among other things”.
The Chief Executive Officer (CEO) of Stratcomm Africa, Madam Esther A N Cobbah in a speech, traced the humble beginning of the young, but successful company, adding that her outfit aside serving some giants companies coming from the aviation, telecommunications, finance, agriculture, mining, oil and gas industries, now has a branch in Kenya.
The 2012 Chartered Institute of Marketing Ghana (CIMG) Marketing Woman of the year said, the scope of services offered by the company has spanned communications research, brand management, community relations and other corporate communications offerings.
Madam Cobbah, wife of popular legal luminary ,Mr Tsatsu Tsikata, believes that “blending the science and art of communication” aptly summaries how Stratcomm Africa approaches its tasks.
She also averred that being a total communications company, Stratcomm Africa is able to provide solutions to clients from the whole gamut of global communication tools and to take each client through concept to realization.
Ms Cobbah said, Stratcomm Africa was proud of its twenty years’ track record of home-grown delivery of creative communications solutions for clients.
She linked the organization’s two decades of success to clients, staff, supplier, partners and family and friends who in diverse ways, played critical roles in the growth of the company.
Some of the awards received by the firm and its CEO are, African Achievers Awards 2014, African Business Star Quality Awards 2013, Outstanding Corporate Woman of the year 2013, 2nd AGI Ghana Industry Awards 2013, 4th Global Women Entrepreneurs Trade Fair and Investment, Entrepreneurs Foundation of Ghana, Christian Company of the year 2008 etc.
Amongst the dignitaries who graced the occasion were, the Minister for Communications, Edward Kofi Omane Boamah, Deputy Minister of Education, Samuel Okudzato Ablawka, Mr Tsikata, lawyer Tony Lithur, former Member of Council of State and ex-Vice-Chancellor of the University of Ghana, Prof. Akilagpa Sawyerr etc.