These two personalities have a lot in common; they are your quintessential politicians, who have gone through many faces and times, and still remain relevant no matter how hard, you come at them. Hate or like them, they always ride the storm, and just when you think they are out and done, that is when they get stronger and better.
Their stories sell; their names have made headlines more than any single personality in cotemporary Ghana. The more you punch them, the more they come back.
The Daily Guide newspaper, which is today the biggest private newspaper in Ghana, found the key to their success in President Jerry John Rawlings, in fact it will not be out of place to ask the newspaper to pay royalties to the man, who became a daily feature in that paper.
It was so nauseating to the point that, the paper became known as the Daily Rawlings. His walking made headlines, his laughter, will find space in the paper, at some point it was no longer a question of who will make the front-page of the newspaper, but what the story is going to be about.
Today, the flagbearer of the New Patriotic Party (NPP), Nana Addo Dankwa Akufo-Addo, who is not new to our brand of politics, is also making another media house rich. His is not a newspaper, but rather a magazine, which has also taking a cursory look at the landscape and is launching its success on the story of Nana Addo.
In business strategy, timing is very important, today whether we like it or not Nana Addo, is a brand that has come to stay and any media house desirous of standing out among the crowd, will want to associate itself with that name, either for bad or good reasons.
Nana Addo, is far from being the president of Ghana, but he cannot be wished away, he is a colossus that commands a following only comparable to few leaders in our political history.
President John Agyekum Kufuor, who is the most successful politician in the Danquah-Dombo-Busia tradition, cannot rub shoulders with Nana Addo. His name will become like the god of Greek, Zeus, should God forbid Nana Addo, manages to win the December 7, polls.
For the NPP and Nana Addo, it is a case of the chickens coming home to roost. They are now getting a taste of their bitter medicine, which is negative publicity.
President Rawlings and Nana Addo, are the most vilified, insulted politicians, as far as the fourtyh Republican democratic dispensation is concerned.
Former president, John Evans Atta Mills, had his own share of the media attacks, but his pains were cut short, when he departed this earth so suddenly and sadly.
The Daily Guide and the Africawatch, are also cutting a niche that rides of notable personalities in our dear country. What is shocking is that, Africawatch is supposed to be a PanAfrican magazine, covering the continent of Africa.
Whether coincidentally or conspiracy, the magazine seems so interested in Ghanaian politics and issues to do with this country, than any other country.
Aside Nana Addo, issues having to do with the New Patriotic Party (NPP), makes more headlines and find space in the magazine than any political party. Whatever editorial policy a media house chooses to adopt, depends so much on the direction its wants to go.
Despite best efforts by former president Jerry John Rawlings and Nana Addo, to appear unruffled and imperturbable, It is clear that they will always find favour in the eyes of the media. Their popularity and the lack of it was fuel by the attention the media puts on everything they do.
Not too long, some journalists or media houses, decided that, despite the doctor-patient confidentiality afforded every patient, and not thinking about the consequences their action might cause the nation, went to the United Kingdom, seeking for the medical records of former President, Jerry John Rawlings.
The matter became a huge debate in this country, with the opponents of president Rawlings, accusing him of seeking medical attention abroad, at the expense of the hospitals and doctors in Ghana.
Funny how history repeats itself, today, unfortunately as it may seem, the spotlight is on Nana Addo Dankwa Akufo-Addo, who might have revel those days, when the radar was on President Rawlings.
The devil, they say deserves his due. The truth is that former president Rawlings and Nana Addo, will sell more newspapers and magazines than any living and breathing leader in the country.
These two personalities with similarities always make the headlines for all the wrong reasons, sometimes through their own shortcomings and faults or we simply don’t understand them.
When they speak, we need to assemble experts to interpret and make meaning out of what they said, do they say few words, too many words, or we simply do not understand them.
President Rawlings, will always be remembered for the coup that ended all coups, and which has birthed the fourth republican dispensation, he will be remembered for his boom speeches, he will be remembered for founding the National Democratic Congress, he will be remembered the murder of the three high court judges and a military officer, he will be remembered for all the good things and the bad things he did in the nineteen years, he superintended over the affairs of this nation. Nana Addo on the other hand, invited opprobrium on himself when as the leader of the New Patriotic
Party, three elected national executives of his party, the first of its kind in the country, he will be remembered as the flagbearer, who contested three elections and lost all, he will be remembered for being in the forefront in the struggle for the restoration of multi-party democracy, he will be bracketed among the few Ghanaians, who contributed immensely to the nurturing and sustenance of our nascent democracy.
Whatever the media decides to do with them, they are like the phoenix, they will always rise from the ashes.