The National Lottery Authority (NLA), the agency mandated to regulate gaming in the country, has launched two new products, Soccer Cash and Mobile Platform to diversify the company’s product portfolio to generate revenue for development.
The two products, forms part of the NLA’s adoption of technology to operationalise and modify the activities of the Authority.
Speaking at the launch in Accra, the Acting Director –General, Brigadier Gen. Martin Ahiaglo (rtd) said, this forms part of the NLA’s three year innovative strategy for growth.
He said as part of the measures, the authority would introduce two new products per year for the next three years.
He further stated that in order to retain its old and aging customers, it was necessary for the NLA to develop a product that would satisfy the various segments of customers, especially the technology savvy youth.
He said, the introduction of technology was to help mitigate some of the wrong perceptions about lottery and its patrons.
The Minister for Youth and Sports, Mr Mahama Ayariga, also lauded the NLA for the initiative which he believed would generate a lot of excitement among sports enthusiasts and other stakeholders in the long run and provide enough revenue for the country.
On her part, Madan Mona Quartey, the Deputy Minister for Finance stated that as a developing country, it was necessary to generate revenue and, and football being Ghana’s favourite sport, it was necessary for the NLA to develop sports lottery to sell to the teeming fans for the revenue.
She said, government would be used to the revenue for development of sports, health and education.
The Mobile Lottery Platform allows patrons to register and download 5 to 90 odd Games Applications onto their smart phones and play the games using funds from their mobile wallet.