My Father Never Told Me “I Love You”

Says Ps Azigiza Jnr As He Is Made Sasso’s Brand Ambassador

By Gifty Arthur

A former dance champion, rapper and popular Disc Jockey (DJ), Victor Kpakpo Addo Jnr, has said, his late father, Victor Addo Snr., never told him “I love you” even though he could pass as pampered child (Dada Ba), growing up in one of Accra’s well to do communities, Dzorwulu.

But thanks to modernity, the rapper turned pastor says, he now has the opportunity to give that deep affection he didn’t get from his father to his children and also, direct them on how or what career path to take.

“During my time we didn’t get it like this. During our time, as I told you, my dad could jump and slap me. There was no way you could dialogue. At least now, I can tell my son I love you. My father never said I love you before he died.

According to the “Me Do Wo Abena” hit maker, choosing a career as a young boy growing up was not easy as his parents, especially his mother, (Akweley), a teacher and an elder in church objected to his choice of career many times saying her son could not end up as a “public toy”, but thanks to God, because of the sheer
determination and the commitment he showed, he triumph over the stiff opposition.

Azigiza Jnr, as he is popularly known said this when he was unveiled as Ambassador for Sasso, the brand name for Samara Group of Companies’ Insecticide Spray, Mosquito Coil etc. He believes it is as a result of his career choice which has taken him to places and offered him the rare opportunities to meet people that have landed him in such a contract to work for Sasso.

At the unveiling and signing of contract ceremony held on Monday in Accra, which was attended by friends and family of Pastor Azigizer Jnr., he thanked the company for selecting him as it maiden ambassador and expressed his readiness and commitment to work for the good of the Sasso products, which have become a household name.

Speaking with a heart full of gratitude and appreciation, Pastor Azigiza Jnr, hoped that with the team at Samara Group of Companies, his tasked would be performed with perfection, though he admitted there may be challenges along the way. His role will also include, the hosting of a new programme Sasso Gospel, sponsored by the company aired on Saturday at 11 am on TV3.

General Manager of Samara Company, Mrs Eunice Ankomaa Apraku, who signed the contract on behalf of Samara Group of Companies said, the company established some twenty eight years ago took “a long time to make this decision and considered many factors in order to make the best choice as to who becomes the personality or ambassador”.

She noted that, the company considered many factors and “upon careful study in relation to character, integrity, selflessness, a great sense of humour and above all humility, we are proud to select Pastor Victor Kpakpoe Addo.”

Premier Brand Ghana, an independent research organization dedicated to promoting branding discipline in Ghana, has under the Brands Excellence Award, conferred on Sasso, the “Top Emerging Brand 2014”.

She said, as part of the company’s Corporate Social Responsibility (CSR), it has over the past eight months donated a total of 100,000 branded exercise books to pupils nationwide through the regional representative in the 2014 Ghana’s Most Beautiful show by TV3 Network.

Sasso was adjudged the “Top Emerging Brand 2014” by Premier Brand Ghana, an independent research organization dedicated to promoting branding discipline in Ghana under the Brands Excellence Award.

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