MTN Launches “Send Money Home” Campaign

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MTN Ghana, the leading telecoms service provider in voice and data services, has launched a campaign dubbed “Send Money Home” to educate Ghanaians on the most secure and convenient way of transferring money through the MTN Mobile Money service.

The campaign is aimed at encouraging Ghanaians to adopt electronic means of paying for utilities, as well as goods and services to reduce the frequent use of cash transactions.

Activities to be undertaken as part of the campaign include, a mini television series aimed at educating the public on the myriad of services available on the MTN Mobile Money service platform.
There will also be service demonstrations for customers at MTN service centers, merchants’ shops and partner bank branches across the country.

Launching the campaign, the Commercial Senior Manager of MTN Mobile Money, Mr. Eli Hini, indicated that the majority of Ghanaians send money to their families and friends through means that sometimes raise issues of security and trust.

He said, “The MTN ‘Send Money Home’ campaign aims at boosting subscriber confidence in using their mobile phones to undertake money transfer transactions to pay the salaries of domestic workers, purchase goods online, pay school fees for wards and send money to friends and family. With MTN Mobile Money, you are assured that the cash will reach the intended recipient instantly and securely.”

Since MTN Mobile Money was launched in 2009, a number of services have been introduced on the platform to include payment of ECG AND DSTV bills, school fees payment as well as purchase of airtime, which comes with 30 per cent bonus. Other general payments include, payment for bills from selected restaurants and shopping malls and local and international online payments.

Recently MTN partnered with Lycamoney to launch a new remittance corridor where subscribers can receive money sent from friends and loved ones in the UK through MTN Mobile Money. For more convenience, Mobile Money customers can cash out money from their wallets through any Fidelity Bank ATM across the country.

Currently over 600,000 Ghanaians actively use MTN Mobile Money as the medium of money transfers.

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