MTN Launches First Mobile Weather Forecast


From Samuel MensahTorbizo, Tamale

The country’s communication giant, MTN in a partnership with IGNITIA, has launched ISKA weather service at Tamale.

The service was launched after it recorded number of successes a few months ago, when it was piloted.

The ISKA weather service is the first world’s tropical weather forecast with higher accuracy rates in tropics as compared to the other forecast, sources sought to reduce substantially crop lose as it would provide timely accurate weather forecast information for farmers to adjust to seasonal planning.

The service would also help the farmers to select crops that best suit the climate.

To subscribe to the service, farmers have to dial *455#, upon which the customer will receive a notification through text message at the cost of 8 Pesewas.

The subscribed farmers, stand the chance of receiving five messages per week during the rainy season to plan their daily farming activities.

Mr. James Bukari Basintale, the General Manager of MTN in charge of the Northern business, indicated in his address that, the weather played an most important aspect in determining the success or the failure of agriculture, therefore, MTN as part of its social corporate responsibility considered it very unique to support agricultural development with the ISKA weather service.

“ We are reliably informed that a large proportion of the total annual crop loss resulted from irregular weather, in all, the weather account for loss in farm production both directly and indirectly, therefore, we thought it very prudent to come out with this initiative to help the farmers”, he noted.

According to him, the ISKA weather service, is an opportunity to support the sustenance of agriculture in the country by giving the farmer access to relevant, timely and highly unadulterated weather information which in turn would lead to bumper harvest to enhance economic growth.

“It is imperative that, under the service farmers would regularly get accurate weather forecast at the beginning of the new season in order to plan well for farming activities”, he added.

Share this:

Share News

submit to reddit