From Samuel Mensah Torbizo ,Kumasi
The country’s leading communication company MTN , has launched the eighth edition of its annual “ 21 Days Y’ ello care” volunteerism .
The 21 days, yearly challenge is a competition among MTN operations to find out which department will secure the highest number of staff involved in volunteerism and initiating projects with remarkable impact on the lives of beneficiary communities.
The challenge, since its inception has proven successful in all its operations.
During the period ,the team which gets the highest number of staff participation and the impact on communities, receives US $ 100,000 from the Group President and the Company’ s Chief Executive Officer (CEO) .
The amount is further invested in more community projects.
The theme for this year’s 21 days Y’ello care challenge is “Investing in Education for All”.
The General Manager Northern Business District of MTN, Mr. James Bukari Basintale , in his address to officially launch the challenge , disclosed that Ghana’s team in the West Africa Region was adjudged the overall winners in the 2010 and 2011 and also the Y’ello Care ICT Project winner for 2013.
He explained that the theme was in line with the MTN’s commitment and great interest in education across all the 22 operating countries.
According to him, investing in education, was very crucial to MTN, as the country strived to meet the set targets under the Millennium Development Goals (MDGs).
He said, “an educated society was an assert and it could be galvanized to accelerate the socio –economics agenda of the entire nation”.
MTN Foundation would therefore continue to focus on investing in education.
He noted that the impact of education was profound as it results in developing skills needed to reduce poverty, which leads to the rise in the living standard of the masses.