The management of Melcom Care Foundation, the Corporate Social Responsibility unit of Melcom Group of companies, has kick started its nationwide blood donation exercise to stock the National Blood Bank to save lives.
Speaking at the launch of the exercise in eighteen designated shopping centres in nine regions across the country; Godwin Avenorgbo, Director of Communications for Melcom Group, said road accidents records in the country suggests that the country was not doing well when it comes to road safety and saving the lives of accident victims, particularly those who require blood transfusion.
According to him, the National Roads Safety Commission records, shows that from January to November last year 1,474 people lost their lives in road accidents, involving 15, 505 vehicles, while 8,448 persons suffered various degrees of injury.
“The Motor Traffic and Transport Department of the Ghana Police Service also recorded in the second quarter of 2015 554 pedestrian knock downs, 447 dead and 2, 381 injured”, he said.
He noted that estimates have shown that Ghana loses 230 million Dollars annually, due to accidents leaving 1,600 persons dead with 23 percent of all pedestrians’ fatalities being children below the ages of 16.
He took the opportunity to call on the authorities to tighten up on safety measures and on Ghanaians to voluntarily donate blood to save lives of such victims, pregnant mothers as well as others due to ailments that require blood transfusion.
He revealed that his company has organized blood donations exercises for many years but since 2013, the company has transformed from a single centre blood donor to a nationwide blood donor.
He said the company achieved this, with the objectives of bringing to the fore the importance of blood donation as a lifesaving exercise.
He added that the motive of the foundation was to create a common platform in all the regions of the country for the mobilization of blood donors.
“To offer communities service in all areas of the Melcom shopping centres for the health benefits of patrons of the exercise.
And also lead the campaign for achieving efficiency in blood donation campaigns for maximum benefit of the National Blood Bank’s delivery system,’’
he said .
Announcing how the exercise has traversed over the years; he said in 2013 it recorded 435 pints in one day, 2014 achieved 639 pints and 2015 achieved 824 pints all in a day.
He said these figures have been recognized by the National Blood Bank with awards of recognition to the company.
He expressed his company’s gratitude to the management of National Blood Bank for improving the relationship over the years.