Is Ben Ephson A Pollster Or Political Advisor?

The chickens as they say, are finally coming home to roost. With each passing day, the veil is falling off the faces of people, who hitherto pretended to care about the fortunes of the National Democratic Congress (NDC).

According to Proverbs 19:4, “Wealth attracts many friends, but even the closest friend of the poor person, deserts them.

Since 2016, when the Electoral Commissioner, declared Nana Addo Dankwa Akufo-Addo and the New Patriotic Party, as the winners of the election, a lot of people, begun to show their true colours.

The fair weather friends, who got close to the former regime, either started going back to their root or started making statements to win the trust and favor of the new government.

When I googled the name of Ben Ephson, aside being the Managing Editor of the Daily Dispatch, he is described as a pollster.

So imagine my surprise when I saw a story on and sourced to the Publisher newspaper captioned “Don’t Change A “Winning Team” – Ephson To NPP”.

Let me put the Ben Ephson’s statement here.

“You don’t change a winning team. It’s safer because at least you know they brought you to power,” he said.

This is a tacit endorsement of the old executives, who connived and conspired to ax the legitimately elected executives.

Ben Ephson, is the closest we have had as a pollster in the country, although his predictions are based mostly on observation, rather than any proper survey.

The 2016 election was one that really put his credibility on the line. He predicted among other things that, the National Democratic Congress and president, John Dramani Maham, were going to win the presidential polls.

In the run up to 2016, Ben Ephson’s poll said, Akufo Addo would get 38percent of votes, as against ex President Mahama’s 54 percent, but at the end of the election, Mahama managed a 44 percent.

It is also true that, prediction an election is as hard as predicting the weather, it is always better to be assurance double sure that, you get all the Ts crossed and Is dotted, before coming out to announce to the whole world about the prospect of any candidate.

Let us examine Ben Ephson’s theory of maintaining the old executives again.

In 2015, the elected Chairman, Paul Afoko, General Secreatary, Kwabena Adjei Agyapong, and the Vice-Chairman, Sammy Crabbe, were all in a bizarre circumstance suspended by the party.

The New Patriotic Party, which as a friend put it before this decision, had a penalty kick as far as the 2016 election was concern, took this dramatic and unprecedented decision. As a political watcher, if I have learnt anything in the last election, it is that, when the people want change, nothing can stand in their way.

Ben Ephson should have known by now that, no one won the election for the NPP, Ghanaians wanted change and it didn’t matter, who was even the presidential candidate of the party, much less, acting chairman or acting general secretary.

2016, exposed a lot of people, who made predictions based on favours. What I and many Ghanaians expect from Ben Ephson is to tell us that, he has conducted a poll and the outcome of it is that, Mr A or Mr B is winning, but to make a blanket statement, which is nothing short of an endorsement, cannot be entertained.

Every battle requires a different strategy and often different people, you can’t fight today’s war with yesterday’s strategy, so there is no hard and fast rule about the maxim of not changing a winning team.

Ben Ephson, has proven to be one of those over-subscribed pollsters, whose work always leaves more questions than answers.

Motivation is everything in politics, I cannot draw conclusions, but I am allowed to infer and think aloud. What is the rationale behind this endorsement?

Over the years, Ben Ephson, has established himself as Ghana’s Stanley Greenberg of the United States of America.

Never heard of Stanley Greenberg? Probably means you have been living under a rock for the last, say, twenty years.

He’s a political mastermind — akin to being described as the world-champion of public opinion polls. His client list reads like a who’s who of domestic and international government — Bill Clinton, Tony Blair, Nelson Mandela and Ehud Barak.

I do not want to sound malevolent in this article, but I think Ben Ephson, should channel his energies and resources to his polls, rather than suggest to a political party, who is best suited to lead it.

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