HP Fights Fake Products In Africa

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Concerning the recent upsurge in counterfeit materials in the country, Hewlett-Packard (HP), an Information Communication Technology giant, has
devised a technical know-how for its customers to tell counterfeit HP products from the genuine one.

The move is to educate customers on how they can avoid and identify counterfeit replicas of its products especially cartridges.
According to HP, the recent destruction of counterfeit HP toner printer cartridges confiscated at the Tema Harbour forms part of nine million units of counterfeit HP products confiscated globally in recent years.

At an anti-counterfeit live demo event held in Accra on Tuesday to demonstrate HP’s latest mobile authentication solutions, the ACF Marketing Programme Manager, Tina Rose, indicated that cloning of the company’s products pose a huge challenge to HP given that they undermine its (HP’s) business standards and practices.

She said counterfeiting poses a huge challenge to brands and businesses in Ghana and many other countries around the world.
“The war against counterfeiters is constantly evolving and we must remain steadfast in our resolve, which is why we always look for new ways to tackle counterfeiting in our various markets across the world,” she asserted.

Rose noted that the event is a way of proactively educating customers and partners to be vigilant against fake supplies.

PPS marketing manager for HP in West Africa, Mr. Tolulope Lawani made clear the latest sophisticated security technology on HP printer cartridges and reiterated the company’s determination to protect consumers against the deceitful and illegal actions of counterfeiters.

Lawani hinted of the three main ways by which HP is dealing with counterfeiting as: awareness creation, product packaging and enforcement actions.

He later disclosed to customers the newly introduced HP mobile authentication technology on a new original HP print cartridge and how it works.

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