British Airways’ is enhancing the Club World experience on its Accra route, introducing new bedding by luxury lifestyle brand, the White Company.
The new bedding and amenity kits in the business class cabin will be available on the airline’s Accra service from 7 March.
The White Company has designed, exclusively for British Airways, a bespoke, luxuriously soft large pillow with a white cotton pillowcase to enhance customers’ comfort and help them sleep well.
A super-soft woven blanket with satin trim and specially developed luxury duvet complement a padded mattress cover to provide layers of comfort.
The new Club World amenity kits come in an elegantly designed bag from the White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’ as well as a soft jersey eye-mask.
British Airways is also introducing some service enhancements to maximise sleep for Club World customers. For example breakfast cards will be provided so customers can indicate if they want to be woken up and if so what they’d like.
The partnership with the iconic British retailer is part of British Airways £4.5 billion five-year customer investment plan, with a focus on excellence in the premium cabins and more choice and quality for all its customers.
Last month the airline introduced an expanded new menu in its World Traveller, providing more quantity and quality in the long-haul economy cabin as well as snack options throughout the flight.
As well as a four-course mail meal and second meal or substantial snack, depending of the length of the flight, and complimentary drinks, options include regional meal choice, Magnum ice-creams, tuck boxes with chocolates and crisps and a Graze movie-snack box on longer flights.
Kevin Leung, British Airways’ Commercial Manager for Ghana and Kenya, says, “there is a lot more to come under this investment plan, which will see us installing the best quality WiFi and power in every seat, upgrading the interiors of 128 long-haul aircraft and taking delivery of 72 new aircraft. We appreciate the confidence our customers in Ghana have held in our service over the past 80 years, and we will like to reassure them that we remain committed to the improvements we have promised them.”
The airline is investing £600 million specifically in Club World, including the new bedding, outstanding catering and from 2019 a new seat with direct aisle access.