Graphic Must Live Up To Its Corporate Social Responsibility


It is sad how as a nation, how we celebrate and appreciate individuals who have sacrificed their lives to the service of this nation.

One man who has on several occasion been misunderstood for his own lack of clarity anytime he speaks is ex-President Jerry John Rawlings.

Not too long ago, the University of Development Studies (UDS), which he helped to established with a $50,000 dollars he got from the United Nations (UN), announced its intention to honour him.

This became a welcome news to many well-meaning Ghanaians and supporters of Chairman Rawlings, as the same attempts by the University during the tenure of ex-President John Agyekum Kufuor, was fiercely resisted by the then administration.

There was an advert in the Daily Graphic of Thursday, September 5, 2013, on page 19 of a Special Congregation to honour the ex-president, it was a half page black and white advert.

Daily Graphic, although is a government owned newspaper, is a profit making entity and so must do all that it can to raise money in other to meet it running cost.

But, as part of its Corporate Social Responsibility (CSR), it would be a welcome idea, if it carried the advert colored to honour our past leaders as part of its CSR.

The advert of President Rawlings is insulting to say the least, especially when in that same edition on page 31, is another advert of the 3rd Development Global Services lectured organized by the John Agyekum Kufuor (JAK) Foundation, in collaboration with Graphic Communication Group (GCG), to be addressed by Dr. Trevor Manuel, Head of National Planning Commission of South Africa.

This was a colored full page advert and probably not paid for, because it was in collaboration with the GCG, publishers of Daily Graphic.
Couldn’t the same prominence and space be given to the intended honour of Jerry Rawlings?

UDS could also have solicited for sponsorship or looked for media partners, as the JAK foundation did. If it must be done, it must be done well.
The honour is a one-time event, but the JAK Foundation lecture is an annual event.

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