About two years ago, a friend of mine decided to start a business. I was excited to see him trying to make things work for himself. In the course, I realized that after going through the necessary processes, he created a blog and started sharing information about his product through the blog and by word of mouth. Long story cut short, after a while most of the people who became his most loyal customers were those who read his blog posts.
From this we realize how important it is to consider business blogging. Today we’ll be talking about what a business blog is, it’s benefits and how to create a successful one. What is a business blog?
Blogging involves creating content about a particular subject by writing and sharing. A person who does this is called a blogger.
So, business blogging or b-blog is a blog where information about a company is posted on the internet for the public to read. This makes it easy for people who visit your site to find the information they need without sweat. Here are some tips you would need to create a successful blog
Thought Leader: Growing up, I always wanted to know random things just to be able to provide information for anyone who wanted it. As a result of that, anytime a question about general things was asked, everyone expected me to answer because they knew I had something to say about it. That’s the same for business blogging because as you build up authority in your niche the more you are regarded as a thought leader in your industry.
Quality Over Quantity: . When your audience realize that your content is concise, understanding your copy becomes easier..
Good Headline: . A reader can just see your headline and keep scrolling because it’s not straight to the point and doesn’t look like it will give them the information they need. When deciding the kind of headline to use, think of your reader. Is he a beginner or an expert? Asking yourself questions like these will help you know what to use. For example, for beginners, headlines that start with “how to” will definitely have the novices in the industry of your blog’s focus reading.
Include images and links: With regards to links, it’s important to refer them to a site or a previous post you have written so they can read further. It’s like providing references in a text book for students to understand the subject better.
As mentioned in the previous point, you should share your content for your audience to be aware that you are interested in making everyone see your content. If you don’t share your content, you cannot generate traffic which means no leads then no sales.
Level 300 (GIJ)