Fashion Brand And Celebrities Join Forces To Fight Malaria

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BY Alfred Dogbey

Leading textile manufacturer, Vlisco, in partnership with top celebrities in Ghana last week, held a spectacular fashion show and auction to support the Infanta Malaria Prevention Foundation to fight against malaria, which has killed an estimated 660,000 people worldwide, many of whom are children under the age five in Sub-Saharan Africa.

The event, which is centered on an exciting fashion show, featured well-known celebrities, and models like, Marie Humbert, Anita Erskine, Wiyaala, Gena West, Akofa Edjeani and Kokui Selormey ,who strutted on the catwalk in beautiful outfits made with Vlisco fabric by leading fashion designers in Ghana.

They included, Poqua Poqu, Royal Dennis, Kofi Gyedu, Alinafe, Rowvon and House of Eccentric, among others.

Prior to the fashion show, they was an auction sale that gave invited guests and the audience, the opportunity to bid for some of the exclusive outfits made by the designers and models as the first to get their hands on the latest Vlisco collection.

For example, SEE – a dazzling parade of eye-catching designs full of optical illusions and set in a deep, velvety blue palette was put on sale.
For ten years, the Infanta Malaria Prevention Foundation (IMPF), has been working tirelessly to inform people about the prevention and treatment of malaria through outreach education programmes and distribution of mosquito nets in under-developed areas of Ghana, where they are needed most.

In 2011, the Foundation built its firstCommunity-based Health Planning Services (CHPS) clinic, and aims to build one in each of the ten regions in Ghana, markedly improving access to healthcare for some of the most marginalized communities. The second CHPS clinic is currently being built in Adenkrebi, Greater Accra and all the funds raised from the event was donated towards completing the clinic this year.

Managing Director of Vlisco, Kofi Boateng, who graced the occasion said “Malaria is a disease that affects women and children disproportionately, and as a brand that cares very deeply for both of these groups we are honored to be partnering with the IMPF for the third year running to support them in their efforts.”

The event was also supported by Access Bank and Delta Air Lines, who donated a business class ticket towards the auction.

The Infanta Malaria Prevention Foundation (IMPF) is a non-profit non-Governmental Organization (NGO) with membership drawn from Ghana and women from different countries resident in Ghana.

The organization, which was founded in February 2005, IMPF, has a single goal of combating malaria through collaboration with leaders in Malaria research and through educational and social projects across urban and rural Ghana.

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