The Chief Executive Officer (CEO) of Stratcomm Africa, Ms. Esther Cobbah ,was adjudged the 2017 Corporate Social Responsibility (CSR) CEO of the year at the 7th Ghana CSR Excellence Awards (GHACEA), organized by the Centre for CSR, West Africa.
Ms. Cobbah was recognized among others, for her personal involvement in all CSR related activities undertaken by Stratcomm Africa, thereby ensuring that CSR activities receive support at the highest level at the organisation.
Receiving the award, Ms. Cobbah stressed the need for individuals and corporate bodies to use their God given talents to positively impact society.
“God gives us talents and if we use them to impact society, we fulfill the purpose of our existence and create value for all”. Her advise to businesses, “Businesses that invest in our communities, reap amazing returns by generating mutual understanding for strong relationships for better business and also enrich societies to be better able to patronize products and services.
She said for Stratcomm Africa, employing communication as a tool for social development is key. Thus, Stratcomm Africa employs communication for undertaking CSR activities that in the end facilitates national development goals and also contribute to the realization of UN Sustainable Development Goals (UNSDGs).
Some of the Corporate Social Responsibility programs undertaken by Stratcomm Africa are, the Ghana Garden and flower Movement with its flagship event, the Ghana Garden and Flower Show, Read IT, Write It, Say It Better, a literacy program for children in public schools, Community Information Centers and SHARE, a Women’s empowerment program.
“Through the annual Ghana Garden and Flower show for example, Stratcomm Africa is contributing significantly to facilitating Ghana’s realisation of the SDGs, summed up in the five Ps of people, prosperity, peace, partnership and planet,” she added.
The lead project Manager of the Centre for CSR West Africa, Kojo Williams, explained that the awards initiative was modeled after the European CSR Awards scheme with a multi-stakeholder jury drawn from academia, media, civil society, business associations and regulatory agencies.
The Special Assistant to the Minister of Business Development, Mrs. Afua Asabea Asare, who represented the Minister Mohammed Awal, expressed the Ministry’s support for the initiative.
She said the Ministry for Business Development is keenly supporting public private initiatives to propel growth and entrepreneurship and urged organisations to adopt international best practices and adhere to ethical and legal requirements so as to carry out their businesses in a responsible manner.