Create Your Own Environment To Shine


–Stratcomm Boss Urges Female Journalists…

The Chief Executive Officer (CEO) of Strategic Communications Africa (Stratcomm), Esther A N Cobbah, has challenged women, especially those in professional organizations like the media, to make the conscious effort to create their own environment to make a difference.

She said, the time has come for women to take initiatives, set the agenda, challenge themselves, and do away with the mentality that they are next to men or they were created to follow them, as has been in the past.

“In many countries, therefore, there is recognition of the importance of creating an enabling environment that facilitates the contributions of working women. I would like to insist that we women should not wait for anybody in order to play our rightful role. We must be the designers of the social environment that enables us to shine”, she said.

The 2013 Chartered Institute Marketing Ghana (CIMG) Public Relations (PR) Personality of the Year, wants women to come out of the many social and natural inhibitions that draw them back from becoming the shining examples to society.

Ms Cobbah said this when she met with female journalists last Friday in Accra on Stratcomm’s maiden “SHARE” platform programme, designed to provide an opportunity for women to interact, share ideas, have fun and bond together as one people.

Using her experience as a career woman, a mother, a wife and also the training she got from her late mother, Victoria Adwoa Asaawa Cobbah, Ms Cobbah said, “These realities exist but one can rise above them by the determination to be focused on one’s aspirations and goals”.

She decried the present situation where many women are not in higher positions, saying “it is clear that when the right environment is created for women, they excel. There is therefore the need to design the right environment that caters to the development of women”.

According to her, SHARE, stands for Soaring Higher, Achieving Real Excellence. The role of women in society she noted, couldn’t be underestimated, adding “woman gives birth to nations.

Present at the programme was the General Manager of Stratcomm Africa, Ms Gillian Baaba Heathcote, who emphasized the importance of harnessing the potentials of women which includes those from the media.

SHARE, is also a way of expressing one self, educating and enhancing one’s abilities, improving on one’s disabilities and taping into the experiences of others to better one’s life.

First of its kind, “SHARE” according to Ms Cobbah, is here to empower and inspire women at various professions to make the right choices and so doing affect the communities in which they come from.

The over twenty journalists drawn from different media houses made up of print, radio, television and online portals, after the programme, shared their experiences, describing it as most educative, fun, informative, strategic and very necessary and thanked Stratcomm for the rare opportunity. The programme would be held yearly for different categories of women in the country.

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