The Founder and President of Breast Cancer International (BCI) Ghana, awareness creation, education, screening, diagnosis, treatment and rehabilitation, Non-Government Organization (NGO), Dr. (Mrs.) Beatrice Wiafe Addai, said breast cancer survivors play an important role by using their experience to give patients courage and hope to go through cancer treatments.
“Women have the right to survive from breast cancer and the location of women should not determine whether they would live or die from breast cancer” She added.
Dr. Beatrice Wiafe, was speaking during one day working visit of Madam Nicola Manning, Chief Executive Officer (CEO) of Inter-Commercial Impex Limited (ICIL), the company behind Forever Easy and Yofi Sanitary Products, to Breast Care International and Peace And Love Hospital in Kumasi, last Tuesday.
Briefing the guest, Dr. Wiafe Addai, who is also the Chief Executive Officer (CEO) of Peace And Love Hospitals in Accra and Kumasi emphasized the outreach programmes of BCI are designed to empower the women of Ghana through awareness creation, education, screening and loving support especially among women in both the rural and urban centers.
She mentioned the Peer-Nurse Navigation Programme, the first of its kind in Africa, which uses breast cancer survivors and nurses trained in Basic Breast Cancer Management to guide newly diagnosed patients to go through successful treatments.
The Founder and President of BCI, who had screened more than 700,000 women for breast and other related cancer diseases, thanked ICIL for their immense support to BCI’s activities including BCI Ghana Walk for the Cure, Oncology Nursing Training, Community Breast Health Promoters Training, Peer Navigation Training among others.
Dr. Wiafe used the occasion to appeal to the people present to patronize the ICIL products (Forever Easy and Yofi Pads).
The C.E.O of ICIL, Madam Nicola Manning, who was accompanied by Mr. Kwabena Sarpong, the Managing Director, James Harry Norris-Baiden, Marketing and Branding Director and Mrs. Constance Konadu Sarpong of ICIL, were warmly received by Dr. Beatrice Wiafe and staff of both BCI and Peace and Love Hospital, members of Peace and Love Survivors Association (PALSA), the media and representation from the community were gathered.
In her presentation, Madam Manning briefed the house about their support to Breast Cancer Campaign in Ghana.
She explained the importance of ICIL collaborating with BCI to create awareness of Breast cancer disease across the country and beyond.
The CEO of ICIL mentioned that ICIL and BCI formally agree to work in collaboration to educate, inform and demystify breast cancer and breast related health challenges to the Ghanaian public through community outreach, radio and television programmes.
Inter-Commercial Impex Limited (ICIL), voluntarily levy one Ghana pesewa (1Gp) on every pack of sanitary pad sold to the public and cumulates such monies accruing from such voluntary levy to support BCI activities.
Madam Nicola Manning urged other corporate organizations to also collaborate with BCI to extend its breast cancer awareness campaign.
She described her visit as successful and looked forward to greater collaboration with BCI or advance prevention and control in Ghana
She was impressed with the combined efforts of P&LH and BCI in addressing the breast cancer situation in Ghana.
Madam Nicola and her entourage latter had a tour of the facilities at the Peace and Love Hospital, including BCI Office and interacted with the staff.