BEIGE Village, Tourism ‘Star Of The East’

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BEIGE Village, one of the recent hospitality abodes in the country is taking the Eastern region by storm.

At the tenth 2014 national tourism award organised by the Ghana Tourism Authority (GTA), it was adjudged the “Best Three Star Hotel Of The Year” in Ghana.

Prior to the national recognition, BEIGE Village, also won the “Best 3 Star Hotel in the Eastern Region” at the regional tourism awards.

This was to recognise and reward the innovation BEIGE village has brought to the hospitality industry, including the addition of tour packages to its services which is gradually becoming the flagship of its products.
The initiative has not only promoted tourism in the area, but also continues to enhance domestic tourism, particularly eco tourism in the region.

Strategically situated at New Abirem in the Eastern region, BEIGE Village, has through its promotion of tourism become the gateway to the region. Currently, the village has a golf resort and spa.

It offers an outdoor swimming pool, spa, golf course, fitness centre, and free airport shuttle service and can be described as the channel through which eco tourism has been boosted in the Eastern region.

The emergence of BEIGE village with its related tourism initiatives have unearthed many more of the tourism potential of the eastern region by not only identifying the sites but also bringing them to the attention of both domestic and foreign tourists.

For instance, besides the well-known attractions such as Botanical Gardens, Wood Carver’s Village at Aburi and the Boti Falls, the Umbrella Rock at Kwahu and the Geological Hiking on the Odweanoma Mountains are gradually becoming household tourist attractions.

Again, through BEIGE Village, other tourist sites like the Asenema and Akaa Waterfalls near Boti, the Somanya bead-making centre, mango farming at Kwaoso, the snake stream and the mystery palm tree as well as the Tetteh Quarshie Cocoa Farm at Mampong Akropong have increased their potential to attract more patronage.

Throwing more light on the village and its activities, the Brands Manager of BEIGE group, Mr Michael Djanie, described the village as an “Out of town destination” where visitors have less distractions and become sound psychologically during their stay.

“BEIGE village is very good destination for instance for conferences because people cannot sneak out and go home in the middle of meetings. Our “Take you on a tour trip” through which visitors to the village are taken on a tour round some tourist sites and back to the village is very refreshing and exciting” Mr Djanie said.

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