By Cecil Mensah
As part of the initiatives to introduce tailor made products to encourage women to bank, Access Bank has launched “W initiative” to motivate and empower women.
As part of the product, women would be given loans to pursue their master’s programmes, as well as their Master’s of Business Administration (MBA) programmes.
The initiative, has been designed to inspire, connect and empower women across Ghana, and cater for the needs of women across all stages and categories in life.
Briefing media personnel on the product dubbed, “Women Initiative” in Accra, Mrs Josephine Evans Arthur, Head of the Women Banking Unit of Access Bank, said the product was tailor made to satisfy the needs of the corporate woman and women at large.
She said, the product was open to all women, provided one has an account with the bank or a relative who has an account with the bank.
She said, accessing the product come with no collateral, except being a woman and guaranteed when one opens an account with the bank in any part of the country.
The Women Banking initiative is part of the Bank’s overall financial inclusion strategy which seeks to make specialised banking services available to women by promoting gender equality and ensuring their social and economic welfare she noted.
She said, the product unlike other products, gives women an “All-in-One lifestyle Banking Solutions” where multiple products and components are packaged together into one solution to deliver the most appealing bundle of banking solutions to women either as a professional, a homebuilder or an entrepreneur.
She stated the bank rolled the product because Women constitute more than 51% of Ghana’s population and are globally responsible for about 83% of all consumer purchasing decisions at home.
“Women constitute an important market within the economy, and we want use our banking business to empower our female customers to support economic development.
She explained through the ‘W’ initiative, women will get financial support for their business, learn from our capacity building workshops and networking events, and secure sound advisory services to achieve their goals”